Free tool

Anchor Text Composition Scorer

Paste your anchor text list and see the mix by category: branded, naked URL, generic, partial match, exact match, and natural mentions. Skewed too far toward exact-match commercial anchors is one of the clearest signs a profile was built rather than earned.

These are starting-point thresholds based on manual link vetting for tech companies, meant as a first pass rather than a universal standard. A profile can clear every check here and still fail on other grounds, and a single tripped flag is worth a closer look rather than an automatic disqualification. Nothing you paste in is sent anywhere; it's scored in your browser.

Related: the Backlink Quality Scorer checks whether an individual placement is worth having in the first place. For the reasoning behind the thresholds above, see how anchor text mix shows up as a natural-profile signal in natural backlinks.

Anchor Text Composition Scorer by Jan Suski

Expectations for a full backlink profile: exact-match commercial anchors above 10% is the line I'd call risky, and branded anchors below 20% usually means the mix was built rather than earned.

One anchor per line. Add a comma and a number at the end of a line to weight it by how many times it occurs.

Paste at least one anchor above and hit analyze.

Want help reading the result?

Send me your anchor export and the target page, and I'll tell you plainly whether the mix is a real risk or just noise in the data.

get a free eye test