Blog

Notes on SEO, links, and content.

Everything I've learned building backlink profiles and SEO content for tech companies over 6 years — what actually works, what's a waste of a budget, and how to tell the difference.

Natural Backlinks: What They Are and How to Actually Earn Them in 2026

Editorial citations search engines still trust most. What makes a backlink profile look natural, and the real work behind building one instead of faking it.

Backlinks Benefits: What They Actually Do for a Site in 2026

Domain authority, referral traffic, faster indexing, and trust. The four real benefits backlinks provide, and what actually earns them versus what just pads a report.

Powerful Backlinks: What Actually Makes One Strong in 2026

Domain rating gets all the attention, but editorial context, placement, and topical relevance are what actually decide whether a backlink moves anything.

How Many Backlinks From One Website Is Too Many?

500 links from a single domain still count as one referring domain. Why total backlinks and referring domains answer different questions, and only one correlates with rankings.

How Many Backlinks Do I Need to Rank in 2026?

There's no fixed number. The actual link gap process I use to figure out how many backlinks a specific page needs, with real numbers from client campaigns.

Backlink Outreach: The Process Behind Every Placement I've Actually Landed

Six years of backlink outreach campaigns for tech and SaaS clients: guest posting, digital PR, link exchange, and the personalization that actually moves response rates.

How to Find Competitor Backlinks in 2026 (The Process I Actually Use)

Six years of competitor backlink analysis for tech and SaaS clients, distilled into the actual step-by-step process: picking the right competitors, reading the gap, and turning it into links.

Surfer SEO Review 2026: A Front-Row Story From 2020 To Today

Six years of daily Surfer SEO use, told straight by the brother of two of its co-founders: what the content editor, Audit, Topical Map, and AI visibility tools actually do, and who should skip it.

Backlink Strength and Keyword Difficulty: Why KD Scores Lie

KD only measures the backlinks on pages currently ranking. It misses domain authority, historical stability, and the one outlier that tells you a SERP is actually winnable.

How to Spot a Junk Backlink Before It Wrecks Your Profile

A high DR number on a spreadsheet means nothing if the page it sits on is orphaned, botted, or dead. Here's the exact checklist I run before I trust any link report.