Blog · latest

Notes on links,
AI answers & content
that holds up.

Eleven posts so far, each built from six years of client campaigns and the numbers I could check. Newest first: Anthropic now marks every Claude model released from 2 August 2026. What the watermark is, what a detection hit proves, and what the attack research says about removing it.

AI & contentAugust 202611 min
Read the watermark postAll posts
CLAUDE WATERMARK2 Aug 2026EVERY MODEL RELEASED FROM THIS DATE CARRIES THE MARK
13 posts
Link buildingSep 2026

Relevant Backlinks: Should You Chase Topical Match?

Five sites rank for "solitaire" on backlink profiles that are almost entirely off-topic. Fresh September 2026 referring-domain data, what Google's spam policy targets, and a framework for when relevance beats authority.

Read
AI & contentSep 2026

How to Get Cited by ChatGPT

The real numbers behind ChatGPT citations, pulled from Ahrefs, SparkToro, and my own DataForSEO check on jansuski.com's zero AI mentions, plus a neutral read on the case for AI visibility needing its own playbook.

Read
AI & contentAug 2026

Claude Watermark: How It Works and What It Proves

Anthropic marks every Claude model released from 2 August 2026. What the mark is, which output carries it, what a detection hit proves, and what the published attack research says about removing it.

Read
Link buildingJul 2026

Natural Backlinks: What They Are and How to Earn Them in 2026

Editorial citations search engines still trust most. What makes a backlink profile look natural, and the real work behind building one, against the shortcut of faking it.

Read
Link buildingJul 2026

Backlinks Benefits: What They Do for a Site in 2026

Domain authority, referral traffic, faster indexing, and trust. The four real benefits backlinks provide, and what earns them versus what pads a report.

Read
Link buildingJul 2026

Powerful Backlinks: What Makes One Strong in 2026

Domain rating gets all the attention, but editorial context, placement, and topical relevance decide if a backlink moves anything.

Read
Link buildingJul 2026

How Many Backlinks From One Website Is Too Many?

500 links from a single domain still count as one referring domain. Why total backlinks and referring domains answer different questions, and only one correlates with rankings.

Read
Link buildingJul 2026

How Many Backlinks Do I Need to Rank in 2026?

There's no fixed number. The link gap process I use to work out how many backlinks a specific page needs, with real numbers from client campaigns.

Read
Link buildingJul 2026

Backlink Outreach: The Process Behind Every Placement I've Landed

Six years of backlink outreach campaigns for tech and SaaS clients: guest posting, digital PR, link exchange, and the personalization that moves response rates.

Read
Link buildingJul 2026

How to Find Competitor Backlinks in 2026 (The Process I Use)

The competitor backlink process from six years of client work, step by step: picking the right competitors, reading the gap, and turning it into links.

Read
SEO toolsJul 2026

Surfer SEO Review 2026: A Front-Row Story From 2020 To Today

Six years of daily Surfer SEO use, told by the brother of two of its co-founders: what the content editor, Audit, Topical Map, and AI visibility tools do, and who should skip it.

Read
SEO strategyJul 2026

Backlink Strength and Keyword Difficulty: Why KD Scores Lie

KD only measures the backlinks on pages currently ranking. It misses domain authority, historical stability, and the one outlier that tells you a SERP is winnable.

Read
Link buildingJul 2026

How to Spot a Junk Backlink Before It Wrecks Your Profile

A high DR number on a spreadsheet means nothing if the page it sits on is orphaned, botted, or dead. The checklist I run before I trust any link report.

Read
No post matches that. Try "backlink", "KD" or "watermark".
Start here

Three reading orders, depending on what you're trying to fix.

Free tools, run in your browser